Got Beer? If not, you can now. That is, if you don’t mind looking as fat as most Americans are today.

With the Beerbelly, you can take your favorite brew with you pretty much anywhere you are required to wear a shirt. This handy little invention will allow you to get loaded at any sporting event, the movie theater, concerts or even church. Just be sure not to mix your beer with the holy wine or you’ll be sorry.

The Beerbelly is essentially a neoprene sling that you wear under you clothes. The sling features an insulated pouch that houses a polyurethane bladder to hold liquids. Attached to the bladder is a long tube that dispenses the liquid from the bladder to your throat hole. Check out The Beerbelly video.

The Beerbelly is also customizable, so you can add your own company logo or graphic for when decide to show off your belly. Booyakasha!

The company that created The Beerbelly, Underdevelopment Inc, is an equal opportunity establishment. They have also created a similar product for the ladies called The Winerack. Very nice!